CenturyLink Marketing Campaigns Analyst in Colorado
CenturyLink (NYSE: CTL) at http://www.centurylink.com is a global communications and IT services company focused on connecting its customers to the power of the digital world. CenturyLink offers network and data systems management, big data analytics, managed security services, hosting, cloud, and IT consulting services. The company provides broadband, voice, video, advanced data and managed network services over a robust 265,000-route-mile U.S. fiber network and a 360,000-route-mile international transport network. Visit CenturyLink at http://www.centurylink.com/ for more information.
CenturyLink’s corporate marketing organization is looking for a Marketing Campaigns Analyst (Marketing Analyst) who is creative, collaborative, has a passion for digital marketing and can assist in driving change.
In this role, you will be responsible for the creation and execution of the end-to-end campaign strategy that supports the business objectives of our consumer and small business segments. You’ll also be part of a transformation within how the marketing organization plans and implements campaigns across the company.
As a Marketing Campaigns Analyst you will assist in the planning for integrated marketing campaigns that drive engagement across relevant digital channels including social, paid media and content. This is a cross-functional and global role that will work across corporate marketing functions, product marketing, business unit and regional marketing teams.
Assist in evangelizing the campaign framework and planning cycles across stakeholders
Assist in developing bill of materials for integrated global marketing campaigns
Collaborate on timelines for campaigns and under direction coordinate across project management, copy and design and digital teams
Give input to development of buyer personas and building customer journeys for global campaigns
Define marketing mix to support customer journey, incuding specific assets and asset types by funnel stage to drive demand gen at scale
Develop campaign input briefs that define campaign messaging, objectives and goals of campaigns
Research best practice examples of audience centric marketing – which provides an improved and more relevant customer experience
Works under close supervision.
Follows standard practices to obtain solutions.
Assignments are typically routine and clearly defined.
Works typically requires utilization of fundamental principles, methods and concepts within a single discipline.
Learns professional concepts.
Fundamental understanding of basic marketing and digital marketing
Bachelor's degree or equivalent education and relevant experience.
2 - 4 years related experience.
Well versed in computer applications such as Microsoft Word, Excel and PowerPoint
0-1 years related experience.
Bachelors or Equivalent
Masters or Equivalent
Alternate Location: US-Colorado-Broomfield; US-Colorado-Denver; US-Louisiana-Monroe; US-Minnesota-Minneapolis; US-Missouri-Town And Country; US-Oklahoma-Tulsa; US-Texas-Austin
Requisition # : 203378
This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website at http://find.centurylink.jobs/testguides/
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.