CenturyLink Lead Digital Marketing Campaigns Manager - SMB in DENVER, Colorado
CenturyLink (NYSE: CTL) at http://www.centurylink.com/ is the second largest U.S. communications provider to global enterprise customers. With customers in more than 60 countries and an intense focus on the customer experience, CenturyLink strives to be the world’s best networking company by solving customers’ increased demand for reliable and secure connections. The company also serves as its customers’ trusted partner, helping them manage increased network and IT complexity and providing managed network and cyber security solutions that help protect their business.
The Lead Marketing Manager is responsible for campaign development across digital marketing tactics of display, search, social, and video and making recommendations based on digital performance. Needs a strong understand of audience targeting capabilities across the various digital platforms as well as overall paid media best practices.
This is a highly visible role that will work with key stakeholders within the B2B business unit. In this role you will need to be efficient with Google media platforms of GV360/SA360 and Google Analytics, Adobe Analytics, Tableau and Windows platforms (PowerPoint, Excel). Also, strong understanding of social platforms and tools. The lead marketing manager will be responsible for the ultimate success of the digital paid advertising campaign.
Develop, execute and optimize cross-channel integrated digital marketing campaigns targeting business customers.
Develop campaign data tracking strategies and implement appropriate tags and UTM parameters across the site.
Define and analyze campaign KPIs to deliver consistent and rigorous measurement of progress to key goals and benchmarks.
Provide status, results, and insights of campaigns with stakeholders across different business units.
Maintain media budgets throughout campaign life cycle.
Manage digital media agency to execute campaign across display, search and social platforms.
Apply best practices across through the digital customer journey and make recommendations based on performance and data.
Manage execution of several projects simultaneously.
Bachelor’s degree and 6+ years digital marketing experience
Experience with display and social advertising and best practices.
Ability to manage a large portfolio of projects with varying release cycles, milestones, deliverables.
Exceptional communication skills (both written and verbal).
Results-driven personality, with a strong track record of success.
Strong project management skills for guiding agency deliverables effectively and efficiently.
Bachelors or Equivalent
Alternate Location: US-Colorado-Denver
Requisition # : 212825
This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website at http://find.centurylink.jobs/testguides/
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.