CenturyLink Senior Lead Account Based Marketing Strategist - Media and Entertainment Vertical in Denver, Colorado
CenturyLink (NYSE: CTL) at http://www.centurylink.com is a global communications and IT services company focused on connecting its customers to the power of the digital world. CenturyLink offers network and data systems management, big data analytics, managed security services, hosting, cloud, and IT consulting services. The company provides broadband, voice, video, advanced data and managed network services over a robust 265,000-route-mile U.S. fiber network and a 360,000-route-mile international transport network. Visit CenturyLink at http://www.centurylink.com/ for more information.
The Sr Lead Marketing Manager conducts long term planning and complex large marketing studies to determine the future direction of the organization.
The Senior Lead Marketing Manager role will be part of CenturyLink’s Global Account Management (GAM) Division. He/She will be responsible for defining go-to-market strategies that drive profitable growth with some of CenturyLink’s largest international customers and supporting the execution of these strategies to deliver measurable results. He/She is responsible for creating, driving and executing vertical-specific marketing plans to increase pipeline and penetration into both “dim and dark accounts” and existing global accounts.
This individual will partner with Sales and marketing operations to develop a deep understanding of our customers’ businesses and the industries in which they operate. They will be required to identify customer business problems and sales opportunities by analyzing customer financials, third party research and CenturyLink resources produced by Product Management, Product/Solutions Marketing and Engineering to develop and refine this expertise. They then will develop go-to-market strategies based on this data and drive successful execution of these strategies through Account Based Marketing, vertical-specific and/or ad hoc program action plans.
This individual must exhibit the confidence and credibility to be able to win the respect of senior Sales team members (up to VP level) and to lead that extended team to execute the strategies and programs they develop. This role is one part analysis, one part strategy and one part program management and impacts the performance of some of CenturyLink’s largest and most important accounts.
Principal Duties and Responsibilities (Essential Functions)** :
Forecasts business opportunities and internal responses to ensure continued growth and success of the organization.
Leads the development, evaluation and implementation of new principles, processes and applications.
Interfaces with all levels of management negotiating and influencing to build consensus.
Develops and maintains marketing databases involving internally driven or externally derived information sources.
Understands and reacts to the politics inherent in organization structures.
Segments customers into logical groups of similar organizations.
Effectively develops marketing strategies and programs for each of these customer segments that improve Sales ability to drive profitable growth.
Develops Account Based Marketing plans, thought leadership pieces, target lists, value propositions, collateral, campaign content, sales training, battle cards and other sales enablement resources.
Provides vision for industry organization memberships, trade show participation and targeted sponsorships and marketing events.
Partners with GAM Marketing Operations to transform this vision into specific tactics and bring them to life for our Sales teams and customers.
Other Knowledge, Skills and Abilities
Background in telecommunications and general familiarity with comprehensive solution set (transport, IP, voice, managed services, etc.)
Critical-thinker and expert problem-solving skills and ability to methodically understand and resolve complex issues
Ability to design technical communications solutions and articulate the business value of these solutions to customers
Must demonstrate the ability to focus ambiguous customer needs into specific, deliverable requirements
Ability to review large amounts of data and quickly identify pertinent and key data points
Good understanding of web analytics and various research methods
Ability to work on multiple projects simultaneously under pressure with tight deadlines
Strong interpersonal and communication skills
Must be very detail oriented and demonstrate a high degree of accuracy
Strong analytical/quantitative (i.e., Excel), presentation (i.e., PowerPoint) and customer interaction skills are required
Bachelor's Degree or equivalent education, and 10+ years of marketing and/or sales experience
Proven record of implementing and executing strategic marketing plans, specific to the vertical needs of this client base
Proven track record of successfully partnering with senior seasoned sales leaders
Experience with developing integrated, multi-touch marketing plans including demand gen and white glove experiences
Self-motivated, innovative, collaborative, multi-tasker, creative and analytical
Excellent oral and written communication skills
Proven ability to excel in a fast-paced environment
Travel up to 20-30%
Account Based Marketing experience
Technical expertise in IT and telecommunications services
Bachelors or Equivalent
Masters or Equivalent
Alternate Location: US-California-Anaheim; US-California-Irvine; US-California-Los Angeles; US-California-San Francisco; US-California-San Jose; US-California-Santa Clara; US-California-Walnut Creek; US-Colorado-Broomfield; US-Colorado-Denver; US-Washington-Seattle; US-Work From Home-Work At Home
Requisition # : 176908
This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website at http://find.centurylink.jobs/testguides/
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.