CenturyLink Senior Lead Marketing Manager in NEW CENTURY, Kansas
CenturyLink (NYSE: CTL) at http://www.centurylink.com/ is the second largest U.S. communications provider to global enterprise customers. With customers in more than 60 countries and an intense focus on the customer experience, CenturyLink strives to be the world’s best networking company by solving customers’ increased demand for reliable and secure connections. The company also serves as its customers’ trusted partner, helping them manage increased network and IT complexity and providing managed network and cyber security solutions that help protect their business.
CenturyLink is looking for an experienced marketer to grow adoption of Fiber Internet service among residential consumers (both single family and multi-dwelling) and support business decisions for future deployments. In the Senior Lead Marketing Manager role, you will craft the most compelling value proposition, customer experience strategies and go-to-market programs to accelerate penetration of our flagship product. As such, you should become the subject matter expert on the voice of the consumer. The Senior Lead Marketing Manager will be expected to create best-in-class marketing plans and see them through to execution. The successful Senior Lead Marketing Manager will share and deliver against high expectations for measurement of marketing activities, defining success metrics, methods of measurement and reporting processes for their programs.
Support product and company revenue objectives for acquisition, upgrade, upsell and retention
Work with product management, network/operations, marcom and legal teams to distill key functionality and benefits into core product marketing messages
Own the development of compelling value propositions, customer-facing messaging, core content, marketing and go-to-market strategies
Identify customer needs, research and evaluate emerging technology, analyze market trends and competitors and define desired experiences for improved execution and ROI
Define desired product features and benefits, detail and prioritize product requirements, and ensure successful launches and ongoing enhancements
Audit, identify and make recommendations for product and process improvements, consulting with middle/senior level product, network and field management
Ensure network integrity and a superior customer experience before, during and after the installation and repair of consumer fiber-based broadband
Identify, test, execute and optimize breakthrough product marketing activities, messages and experiences that reach the target audience and ultimately drive preference and purchase
Provide strategic direction and guidance for overall campaigns, including creation and approvals of collateral including DM, email, social and other tactics
Manage marketing campaigns and report key campaign KPIs
5-7 years of recent experience in product management, product marketing or operational support for residential broadband products
Innovative and strategic thinker who has a strong customer and quality focus
Thorough understanding of GPON broadband technology and basic understanding of network installation, maintenance and testing of central offices as well as FTTH and data networking
Ability to demonstrate knowledge of computer operating systems and tools to install and repair customer networking products
Excellent oral, written and interpersonal communication skills
Strong leader with the ability to create actionable business plans and deliver results cross functionally with technical and business partners at all levels in a highly matrixed environment
Sound ability to lead effective process development and improvement
Solid analytical and quantitative skills, including forecasting and advanced Excel techniques, with the ability to use meaningful data and metrics to support assumptions and evaluated outcomes
Bachelor’s degree in business, marketing, applied engineering or a related field.
Alternate Location: US-Colorado-Broomfield; US-Colorado-Denver; US-Colorado-Highlands Ranch; US-Kansas-Gardner; US-Louisiana-Monroe
Requisition # : 213491
This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website at http://find.centurylink.jobs/testguides/
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.