CenturyLink Lead Generation Representative in Norcross, Georgia

CenturyLink (NYSE: CTL) at http://www.centurylink.com is a global communications and IT services company focused on connecting its customers to the power of the digital world. CenturyLink offers network and data systems management, big data analytics, managed security services, hosting, cloud, and IT consulting services. The company provides broadband, voice, video, advanced data and managed network services over a robust 265,000-route-mile U.S. fiber network and a 360,000-route-mile international transport network. Visit CenturyLink at http://www.centurylink.com/ for more information.

Job Summary

Lead Generation Representatives drive demand for an organization’s products and solutions in a variety of ways, including further qualifying leads that have been generated by marketing and have scored using marketing automation, managing/qualifying inbound lead activity, engaging in small net fishing programs and cold calling campaigns.

This position is primarily a communications position and performs outbound prospecting functions. It will utilize professional communication, research and networking skills, as well as marketing and sales skills. The Lead Generation Representatives calls companies across North America and talks to professionals about their telecommunications business needs and initiatives across a spectrum of existing CenturyLink customers and New Logo/Dim/Dark companies. The Representative will identify who the most appropriate decision maker is in the company (usually a director, VP or even C-Level) by speaking with multiple company representatives (as necessary). They will then initiate a conversation with the decision maker to either introduce or reaffirm CenturyLink’s products & services, educate the decision maker on the CenturyLink value proposition, and ask a variety of questions of the decision maker (BANT methodology). The Lead Generation Specialist will then use the data to record the prospect in the appropriate systems, and will coordinate a timely handoff to the appropriate Sales Team members to complete the next steps in the sales process based on the information gathered.

Job Description

  • Utilizing the Power dialer, the Lead Generation Rep needs to make 100 calls/day and document the calling activity into Salesforce.com and other systems as appropriate.

  • The Lead Gen Rep needs to create an ideal mix of phone, email and social media prospecting that will provide the best conversion metrics to conversations, meetings, opportunity creation for sales.

  • Be conversant in the BANT methodology of qualifying customers/prospects, understanding how to research companies, go deep and wide into Accounts and feel comfortable talking to high level decision makers within companies.

  • Have a broad understanding of the CenturyLink portfolio of solutions/products, convey the value proposition, deliver elevator pitches and key messaging as needed to progress the conversation and improve conversation/meetings percentage

  • Be comfortable with technology and allow the various tools to help drive efficiencies and effectiveness & ensuring compliance to established KPI’s and 100% disposition of AQL’s

  • Proactively raise challenges, issues and roadblocks with Manager and seek assistance to improve all round performance



  • 3-5 years’ experience in a role with significant efficiency, volume, and quality demands

  • Call Center or Inside Sales experience highly desired.

  • Being comfortable on the phones, performing research on companies before calling in

  • Ability to work with call center enablement tools, including auto dialers, predictive dialers, call scripts, e-mail templates, and target lists.

  • Working knowledge of Salesforce.com /Marketing Automation tools


  • Bachelors in a Marketing, Sales related discipline

  • Prior knowledge of Account Based Marketing (ABM), Account Based Sales Development (ABSD), Personalization at scale techniques are a plus


Alternate Location: US-Florida-Tampa; US-Georgia-Atlanta; US-Georgia-Norcross

Requisition # : 182510

This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website at http://find.centurylink.jobs/testguides/

EEO Statement

We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.


The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.