CenturyLink Manager E-Commerce Email Marketing in Santa Clara, California
CenturyLink (NYSE: CTL) at http://www.centurylink.com is a global communications and IT services company focused on connecting its customers to the power of the digital world. CenturyLink offers network and data systems management, big data analytics, managed security services, hosting, cloud, and IT consulting services. The company provides broadband, voice, video, advanced data and managed network services over a robust 265,000-route-mile U.S. fiber network and a 360,000-route-mile international transport network. Visit CenturyLink at http://www.centurylink.com/ for more information.
CenturyLink is adding a dedicated Email Marketing Manager to its growing Digital team. In this dynamic role, you will manage our email marketing programs for customer acquisition, retention, product and customer service for the Small Business Segment. You will contribute to email campaigns and strategy, build email templates, write copy with support from the copy team, analyze the results, perform A/B testing to iterate and improve upon results, subject line testing, and develop custom targeting / rendering models.
Design email campaigns in collaboration with Acquisition, Retention and Partnerships teams and execute flawlessly.
Manage and support all aspects of campaign execution including customer segmentation, testing protocol, and technical execution.
Build audiences, refine HTML to launch email campaigns.
Maintain and drive timely execution of the email calendar.
Collaborate with Design and Content teams to develop high-performing creative assets.
Develop and maintain CenturyLink’s voice through direct communication to consumers.
Create clear customer segments and manage lists, deliver ability in accordance to CAN-SPAM law.
Analyze and track key metrics like open, click and conversion rates and be able to take action to optimize.
Support Customer Service with customer outreach via email.
Contribute to building our email strategy and email asset design for large marketing campaigns.
2 to 5 years of creating and executing email marketing campaigns required Experience with email automation, HTML, and email marketing software platforms is a must for this role.
Solid ability to use HTML and CSS to build emails.
Experience managing and growing list size of 500K+ emails Experience creating email templates quickly and efficiently Demonstrable experience analyzing. campaigns, and demonstrable knowledge of setting up A/B testing as it pertains to email marketing.
Some experience with Photoshop and the Adobe Creative Suite a plus.
Must have proven experience with strategic thinking, analytical, data interpretation, and problem-solving skills.
Bachelor’s degree preferred.
Alternate Location: US-California-Santa Clara
Requisition # : 187527
This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website at http://find.centurylink.jobs/testguides/
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.